SEO Training in Chennai

Search Engine Optimization is a process of increasing the visibility of your website in major search engines. Many people think that for learning SEO, you need to have technical knowledge which is completely wrong assumption in the market.. You just need to know the basics of HTML which is covered in the course content. Why Website owners go for SEO? Let me give you an example. Lets say you are searching for a keyword in Google and you get a lot of websites in the ranking. The next what you will do is click on the website which comes in the top 3 or top 5 positions. So lets say if there are 100 people who are searching for the same keyword in Google, the website which is coming in the top position will get a lot leads. This is the benefit of doing SEO. SEO Rankings are not fixed. It keeps on changing. We do provide SEO training in Chennai.

Introduction to SEO

• What is Search engine optimization?
• History of Search engines?
• How is SEO important in digital marketing?
• How is search engine important for companies?
• How can search engine impact the brand and sales of a company?
• How does search engine algorithm work?
• Components of search engine?
• Different types of search engine?
• Operators used in search engine
• Algorithms used in SEO
• Updates of SEO

Google Webmasters Tools

• Adding a Site and Verification Process
• Configuration
• Settings
• Geographic Settings
• URL Parameters
• Site Links
• Crawl Errors / Stats
• Google Fetch
• Blocking the Crawler and blocked pages
• Traffic
• Search Queries
• Links to Site / Internal Links
• Optimization
• Sitemaps
• Remove URLS from index
• HTML Suggestions
• Content Keywords

Research and Analysis Of Keywords:

• Importance of keywords in seo
• What are keywords?
• Analysis of keywords of a particular company
• Research on keywords
• Different types of keywords
• Analysis of keywords using google ad words
• Competitor analysis
• Fitting right keywords to the project

On Page Optimization

• How is on page optimization important in seo
• Web layout structure
• Codes used in website
• Design factors and guidelines
• Differences between dynamic and static sites?
• Domain name optimization
• File name and folder name optimization
• Title tag optimization
• Meta tags optimization
• How to write meta description
• Meta robots
• Header optimization
• Footer optimization
• Anchor link optimization
• Content writing for seo
• Site maps submission
• Image optimization
• URL optimization
• Robots.txt
• Dynamic site optimization techniques:
• WordPress SEO
• Black hat SEO techniques.

Off page Optimization

• Introduction to off page optimization
• Factors affecting offsite optimization
• Importance of offsite optimization
• Current scenario of search engine optimization
• On page optimization versus off page optimization
• How to build links?
• Type of linking methods
• Link checking tools
• Directory submissions
• Social book marking
• Posting classifieds
• Importance of integration of blog to gain SEO
• Local listing
• Forum signatures
• Article submissions
• Importance of social buttons and social media
• Press release submission

SEO Reporting:

• Website position analysis
• Monthly reports
• Cyclic SEO

Course Duration:  2  to  3 Month, 2 hpd

Contact:  +91  9080334727

Mail:  info@velgrotechnologies.com