Digital Marketing Training in Chennai

It is believed that Digital selling jobs are currently the foremost strict job roles of the selling combine these days by Doing the Digital Marketing Training Institution in Chennai. The success of an organization depends on how well the digital marketing team leverages the digital media to transform the business. The dynamics of Digital marketing is constantly changing which provides great opportunities to anybody who wants to get into this industry. we are a Best digital marketing training in Chennai.Digital Marketing training like SEO, Email Marketing, Social Media Marketing, Content Marketing.

Digital Marketing Fundamentals

• Introduction to online digital marketing
• Importance of digital marketing
• How internet marketing works?
• Traditional Vs. Digital Marketing
• significance of online marketing in real world
• Increasing visibility
• Visitors’ engagement
• Bringing targeted traffic
• Lead generation
• Converting leads
• Performance evaluation

Trend and Keyword Research

• Market research
• Keyword research and analysis
• SWOT analysis of a website
• Types of keywords
• Tools used for keyword research
• Localized keyword research
• Competitor website analysis
• Choosing right keywords to the project

Website Planning and Creation

• Web Platform
• Landing Pages
• Keyword Mapping

Introduction to Search Engine Optimization

• How Search Engine works?
• SEO fundamentals & concepts
• Understanding the SERP
• Google Processing

Onpage Optimization

• Domain selection
• Hosting selection
• Meta data optimization
• URL optimization
• Internal linking
• 301 Redirection
• 404 error pages
• Canonical implementation
• H1, H2, H3 tags optimization
• Image optimization
• Optimize SEO content
• Check for copyscape content
• Landing Page optimization
• No-Follow and Do-Follow
• Indexing and Caching
• Creating XML Sitemap
• Creating Robot.txt
• HTML validation using W3C
• Google webmaster tool & website
• Seo tools and online softwere

Off Page Optimization

• Link building tips & techniques
• Difference between white hat and black hat SEO
• Alexa rank, domain
• authority, backlinks
• Do’s & don’ts in link building
• Link acquisition techniques
• Directory submission
• Social bookmarking submission
• Search engine submission
• Web 2.0 submission
• Article submission
• Press release submission
• Forum submission
• PPT submission
• PDF submission
• Classiöed submission
• Business listing
• Blog commenting

SEO Updates and Analysis

• Google Panda, Penguin, Humming bird algorithm
• How to recover your website from Google penalties
• Webmaster and analytics tools
• Competitor website analysis and backlinks building
• SEO tools for website analysis and optimization
• Backlinks tracking, monitoring and reporting

Local Business & Listing

Pay Per Click Marketing

Google Adwords (SEM )

Bing Ads (PPC)

Social Media Optimization

• Social Media Optimization (SMO)
• Facebook Optimization
• Twitter Optimization
• LinkedIn Optimization
• Google Plus
• Pinterest Optimization

Social Media Marketing

• Introduction SMM
• Facebook Advertising
• Twitter Ads
• LinkedIn Ads

Online Reputation Management

• Brand Building
• Promoting Brand Awareness
• Brand Building Tools & Apps
• Positive Negative Brand Building

Email marketing

• Email marketing plan
• Types of email communications
• Elements of Marketing Emails
• Email Content
• Build Email List
• Choose an Email Platform
• Measuring

Web Analytics

Content Marketing

Affiliate Marketing

Mobile Marketing

Video Marketing

Adsense & Blog Marketing

Course Duration:  2  to  3 Month, 2 hpd

Contact:  +91  9080334727

Mail:  info@velgrotechnologies.com